March 14, 2016, Yangon – Telenor Myanmar Limited (“Telenor”) today launched its first nationwide karaoke champion competition, offering the winner a prize of MMK 20 million, and a chance to have the album released by Telenor through its My Tune music portal.
“Customers in Myanmar love music and we want to play a role in being their favourite music service provider in the months to come. We have almost 700,000 subscribers who use our My Tune service offer more than 4,000 songs. Our Telenor mobile portal has around 1,000 songs and more than 200,000 downloads in per month. Music is a strong passion point of Myanmar consumers, especially the youths and it is the core reason we are launching this Karaoke contest to shine and support them to pursuing their dreams, ”said Joslin E Myrthong, Chief Marketing Officer (CMO) at Telenor Myanmar.
To kick off search for the champion, Telenor-branded two music trucks will visit 28 places in 18 different cities across 13 divisions and states (specific dates and locations will be announced in Telenor Myanmar Facebook). At the same time, recording booths will also be situated in selected Telenor-branded shops to give everyone a chance to join the search.
All video recording from every state and division will then be screened by Gitameit students and Telenor Myanmar to pick up top 50 from each state and division. As a next step, the judges Tin Zar Maw, R Zar Ni and Phoe Kar will choose the top 5 from each region.
Top five candidates’ video from each region will be uploaded week by week on Telenor Facebook and aired via the music show “Walk With Music” on Channel 7 for public voting. The public can chose top one from each region through Facebook and SMS. For the public voting, Telenor users may send SMS to 6666 with the code of their favourite candidate. For non-Telenor users, they can vote [press like button] in Telenor Myanmar Facebook. The public votes will be combined with the judges’ scoring to determine each state or division winner. Sixty percent of score will be judged by the three judges and 40% will be based on public voting.
Based on the voting through Facebook and SMS, total 13 candidates will be chosen in the next step. Then, based on the public voting again, 10 finalists will be chosen for the Grand Final. The three judges will choose the grand winner at the final concert which will be held in Yangon.
“We want to continue empowering local communities by valuing their culture and passions. Telenor will continue to fulfil our vision to provide the power of digital communication, enabling everyone to improve their lives, build societies and secure a better future for all,” Joslin said.
Telenor today owns the largest 3G network with more than 14 million customers in Myanmar. It expects to reach 7,000 towers by the end of this year by expanding networks more into the rural areas.
For media enquiries, please contact:
Ms. Ni Ni Myint
(95) 9 79 100 0004
Mr. Soe Thu Tun
Mango Media for Telenor Myanmar
(95) 1 512 884 ,(95) 9 450 001 087