(Mandalay, 29.09.2014) Telenor has hosted an open Net Monday event in Mandalay following the launch of its mobile network this weekend. Several hundred mobile enthusiasts took part in a question and answer session to discuss and feedback their first experiences of the Telenor network.
Telenor Myanmar CEO Petter Furberg told the Net Monday audience: “A huge thanks to the people of Mandalay for your support during our launch on Saturday. The reception we received exceeded our expectations. After three days of using the mobile network we want to hear what you, our new customers, feel have been good and what we should improve before we switch on the network in the next city.”
He added: “During our first day we experienced a much higher usage among our customers than anticipated, particularly on voice calls. Due to this, some of our customers could experience difficulties making calls at some locations and the quality may be lower than what you normally should expect from Telenor. Coverage is our top priority and this is why we are speeding up the building of more mobile towers in Mandalay to further expand the capacity in our network here every week during October.”
Furberg also announced to the audience that the network in Nay Pyi Taw will be turned on Friday 3 October. Yangon will follow roughly two weeks after the Mandalay launch.
The audience were told of the benefits of paying for what data you use, how to receive Facebook SMS updates for free, and how Telenor is focused on the “Internet for All” ambition to the mass market.
Sharad Mehrotra, CMO of Telenor Myanmar, highlighted that great market insight is important: “Our future success depends deeply on our ability to understand diverse consumer needs and to work effectively with diverse customers in Myanmar. The customer is always first, not only in our thoughts but most importantly in our actions”.
On bringing “Internet for All” to Myanmar, Mehrotra added: “We have already fulfilled our commitment of providing affordable mobile Internet at launch and we are seeing a great number of our users connect to the Telenor mobile Internet.”
For the launch of the mobile network in Mandalay on Saturday, hundreds of Telenor employees painted the city blue to celebrate the first city to be connected to the network and to engage with customers and partners. From early morning, Telenor’s “blue wave” of employees, led by the iconic Myoma Musical Troupe, travelled around the city to meet with the public as well as the 1500 points of sales.
SIM cards went on sale after the official opening of Telenor’s own shop on 73rd and 30th street, with a ribbon cutting ceremony attended by Union Minister U Myat Hein, Ministry of Communications and Information Technology, Mandalay Region Chief Minister U Ye Myint, Mandalay Region Minister for Transport U Kyaw San, and Mayor of Mandalay U Aung Maung. Sigve Brekke, Telenor’s Head of Asia Region also joined the day’s events alongside Telenor Myanmar CEO Petter Furberg.
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